TL;DR

Project Summary

In the bustling world of music streaming, Spotify has been a pioneer, revolutionizing how we discover and enjoy our favourite music. However, amidst the vast library of songs and personalized playlists, a key component was missing - a sense of community.

Challenge

In order to gain an advantage over it's competitors, Spotify focused towards personalization features such as creating customized playlists when listening to music. As a result, Spotify's focus on users' personal friends and sense of community has diminished and limited. How might we establish a sense of community within Spotify users?

Solution

Create a feature that will allow users to discover and add other users who are similar music tastes to you. Once added to your network, be able to share playlists and updates with each other.

Link to full case study.